Tire season and every promotional sale bring a flood of price-shopping calls and online searches — and whoever answers first, or books first, usually wins the sale. Steer captures every call, recovers abandoned bookings, and keeps customers coming back season after season.
A customer needs new tires, finds your shop, and gets them installed. That’s the easy part. The bigger opportunity is what happens next. Getting them back for rotations. Following up on an alignment recommendation. Staying top-of-mind when they need other service. And making sure they think of your shop when it’s eventually time for another set.
A customer buys four tires and leaves happy. Without consistent communication afterward, you may not see them again until they need another set, if they come back at all.
Rotations, alignments, inspections, and recommended work create natural reasons to return, but only if the customer remembers to do it.
When demand spikes, your team is juggling the counter, phones, appointments, and customers who want answers now.
Steer connects every touchpoint before, during, and after the visit to keep your shop top-of-mind and your bays moving at full speed.
Let customers shop for tires online and make it easy to schedule installation, replacement, rotations, alignments, and other services.
Bring calls, texts, and emails together so customers can get answers without creating more work at the counter.
Stay ahead of rotations, alignments, recommended work, seasonal needs, and other opportunities to bring customers back.
See which calls, campaigns, and customer interactions are turning into appointments and revenue.
When a customer needs tires or service, convenience matters. Give them an easy way to schedule tire installation, rotations, alignments, repairs, and other services directly from your website, whenever they’re ready.
Steer shows real availability based on how your shop actually operates, recognizes returning customers and vehicles, and gives customers more ways to book through Reserve with Google. If someone starts booking but doesn't finish, Steer helps you capture that opportunity, too.
“Do you have these tires in stock?” “Can you get me in today?” “How much is an alignment?”
Your team handles questions like these all day, often while helping the customers already at the counter. Steer Phones gives you a clearer picture of what happens on those calls, including who called, what they needed, and whether the conversation turned into an appointment.
With customer and vehicle context, call summaries and transcripts, sentiment, and booking outcomes, your team can quickly spot conversations that need follow-up instead of letting a potential customer disappear when the phone hangs up.
Tire sales aren't one-and-done — a customer who buys a set today needs a rotation in six months and a new set in a few years. Steer automatically reminds customers based on mileage and tread wear, times campaigns to tire season before your competitors do, and re-engages customers who bought elsewhere last time.
Give your customers a connected path from browsing inventory to booking installation.
Steer integrates directly with TireConnect, creating a smooth experience from purchasing tires on your website to scheduling their installation in your bays.
Our growing list of integrations helps your shop keep everything connected and in sync.
From rotations and alignments to recommended service and future tire needs, Steer helps you stay connected through all the reasons customers have to return.
