Drive-up traffic keeps your bays moving, but smart front-of-house tech keeps your business profitable. Steer combines custom digital oil menus, automated phone responses, direct mail, and targeted text offers so you can capture every driver and keep them returning on schedule.
Quick lubes live and die by two metrics: daily car count and average ticket size. But relying solely on windshield stickers means drivers stretch 3-month oil changes into 7 months—or pull into whichever shop they happen to drive past when the light turns on. Meanwhile, quiet weekday morning hours sit empty, phone calls distract techs during rush periods, and pitching air filters or synthetic upgrades through a car window feels pushy.
Drivers delay routine service by months, cutting their annual visits in half and handing lifetime value to competitors.
Bays sit idle during morning lulls, then overflow during evening rushes—turning away impatient drivers when capacity is capped.
Techs aren't trained salespeople. Presenting fluid flushes or filter upgrades at the driver's window creates defensive, low-converting interactions.
Steer connects every touchpoint before, during, and after the visit to keep your shop top-of-mind and your bays moving at full speed.
Digital oil menus let drivers explore packages, synthetic tiers, and pricing on their phones before entering the lane.
Two-way texting, automated status updates, and instant missed-call replies that let techs stay under the hood.
Multi-channel marketing combining direct mail postcards, SMS flash deals on slow days, email offers, and mileage-based reminders.
Direct POS attribution showing exactly which mailers, text deals, and digital menus drive completed repair orders.
Stop relying on verbal upsells through a driver's window. Steer lets you display digital oil change menus—clearly showing the performance benefits of synthetic blend, full synthetic, and high-mileage packages alongside add-ons like air filters and wipers. Drivers browse on their phone while waiting or before heading over, locking in higher ticket values before work begins.
Protecting your car count requires reaching drivers where they pay attention. Drop targeted direct mail postcards to zip codes around your shop, send instant SMS flash sales to fill dead Tuesday morning shifts, and trigger automated email offers when drivers pass their recommended mileage. Every campaign tracks straight back to completed POS repair orders.
When a driver calls to ask "How long is the line?" or "How much for a synthetic oil change?" while your crew is under hoods, an unanswered call means a lost customer. Steer Phones logs incoming calls and can automatically text the caller a link to your digital oil menu and location details—answering their question instantly without interrupting your bays.
Bring your walk-in model into the digital age. Give customers the transparency to plan ahead while keeping your bays moving at the perfect pace.
Remove line-length hesitation for nearby drivers. LiveWait™ is a specialized module that displays current wait times directly on your digital menu. Drivers running local errands can check line speed in real-time, pick an oil package, and drive straight to your shop.
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Our growing list of integrations helps your shop keep everything connected and in sync.
See how Steer helps quick lube operators increase ticket sizes, eliminate empty bay lulls, and keep drivers returning on schedule.
