Make it easier for customers to choose your shop. And keep choosing it

Steer brings your booking, phones, and marketing together, helping you deliver a better experience from the first interaction to the next visit.
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Great service only matters if customers make it through the door

Running a busy shop leaves plenty of room for good customers to slip through the cracks. Someone calls but doesn't book. Another customer leaves with work they want to handle later. Someone else is overdue for service but hasn't heard from you at the right time. Individually, they're small misses. Across hundreds of customers, they add up to real revenue.

Calls that don't convert

Your team answers calls all day, but how many actually turn into appointments?

Customers who don't come back

Without consistent follow-up, even loyal customers can go longer between visits or end up somewhere else.

Opportunities buried in your customer base

Deferred work, overdue service, and customers who haven't visited in a while are easy to miss when no one has time to look for them.

Bring your entire front-of-house together

Make it easy for customers to book 24/7, stay connected with personalized communication, bring them back with smarter marketing, and see what's driving appointments and revenue.

Get Customers In

Give customers an easy way to book online with real-time availability that works around your schedule.

Keep Them Connected

Keep calls, texts, and emails connected so your team has more context every time a customer reaches out.

Bring Them Back

Stay ahead of service reminders, deferred work, and other opportunities to give customers a reason to return.

Understand What's Working

See which calls, campaigns, and customer interactions are actually turning into appointments and revenue.

Let customers book online, anytime

Your customers aren't always thinking about their cars between 8 and 5. Steer gives them an easy way to book online anytime, with availability based on your actual schedule.

Returning customers and vehicles are recognized, abandoned bookings can be followed up on, and Reserve with Google gives customers another way to book without picking up the phone.
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Connect the call to everything that happens next

Steer Phones gives your team more than caller ID. See who’s calling, get customer and vehicle context, and understand what happened after the call ends with summaries, transcripts, sentiment, and booking outcomes.

That means you can see which calls turned into appointments, uncover ones that didn't, and give your team better information when it's time to follow up.

Give customers a reason to come back.

Steer helps you stay connected without relying on your advisors to remember every follow-up.

Automatically remind customers when service is due, surface opportunities like deferred work or customers who haven't visited recently, and build targeted campaigns based on what's actually relevant to them.

Instead of sending more marketing, send better reasons to come back.
INTEGRATIONS

Built to work with your existing tech stack.

Our growing list of integrations helps your shop keep everything connected and in sync.

You’ve built the customer list. Make the most of it.

That deferred brake job. The customer who’s overdue for service. The caller who asked for a quote but never booked. Steer helps you find those opportunities and gives you the tools to act on them.

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