–– SUCCESS STORY

How Oilex Scales Growth Across 35 Locations with Steer

Every time Oilex acquires a location, Steer is one of the first things they turn on. The result: a repeatable growth playbook across 35 stores and close to $40M in revenue.

Oilex Operating
100X Reported ROI
$40M In Revenue
35 Locations & Growing
THE CHALLENGE

Scaling fast is one thing. Scaling consistently is the hard part.

Before Steer, growth came with friction at every new store.

1. New stores started cold

Newly acquired locations had little to no marketing in place on day one.

2. Follow-up was inconsistent

Customer communication varied from store to store, with no shared standard to rely on.

3. ROI was hard to see

Marketing performance was difficult to track, and harder to prove across locations.

4. Opportunities slipped

Inbound calls and existing customers went underused, with no repeatable playbook to scale.

One of the first things we do when we acquire a new location is onboard Steer.
Mark Stenstrom
Director of Franchise Support, Oilex Operating LLC
Campaign performance with Steer
–– WHY OILEX CHOOSES STEER

A Partner In Growth

Oilex sees Steer as more than a marketing platform. It's a key part of the company's strategy to create more personalized customer experiences and smarter customer engagement.

checkmark icon

Continuous product innovation

checkmark icon

Strong partnership approach

checkmark icon

Scalable platform

checkmark icon

Built for multi-location growth

Red diagonal section divider

Ready to scale like Oilex?

See what Steer can do for your shop. One platform for booking, phones, and marketing across every location.