THE FULL BREAKDOWN

Steer vs.
Tekmetric Marketing

When growth is on the line, experience matters. Steer has spent years building a true front-of-house growth platform, one that turns booking, phones, and communication into measurable results you can track, refine, and scale.

The Steer difference
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Own the customer journey from first booking to next visit

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Uses your shop's real data to make every message personal

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Moves the needle on both car count and ticket averages

Abandoned Bookings

"This is the most amazing thing we have deployed in the shop to date."

– Mike, Gears Garage

Back of House vs. Front of House

Tekmetric manages your work. Steer drives the demand. Here’s how that difference shows up ↓

Steer logo
Tekmetric logo
Booking

Online booking tool

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Reserve with Google
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Appointment reminders
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Trackable booking links (for social media & mailers)
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Upsell deferred work
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Lead capture & follow-up for abandoned bookings
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After-hours auto replies
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Professional websites
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COMMUNICATION
Text & email campaigns (pre & post-visit)
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Same day campaign launch
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Mileage-based maintenance reminders
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Automated service reminders
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Direct mail (postcards + letters)
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100+ auto repair designs to choose from
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Campaign analytics
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Campaign support
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Review requests
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Manage & respond to reviews (across locations)
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Advanced customer segmentation
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Customer vehicle profile pages
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Data clean-up & deduplication
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Two-way messaging
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Phones
Instant caller insights (ARO, maintenance history, vehicles, etc.)
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AI generated call summaries
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Appointment outcome tracking
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Call sentiment scores
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Employee behavior summaries
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Transcripts & call recordings
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Call list of top opportunities (refreshed daily)
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Talk track for your team
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Steer logoTekmetric logo
BOOKING

Online booking tool

Checkmark icon

Reserve with Google

Checkmark icon

Appointment reminders

Checkmark icon

Trackable booking links (for social media & mailers)

Checkmark icon

Upsell deferred work

Checkmark icon

Lead capture & follow-up for abandoned bookings

Checkmark icon

After-hours auto replies

Checkmark icon

Professional websites

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Communication

Text & email campaigns (pre & post-visit)

Checkmark icon

Same day campaign launch

Checkmark icon

Mileage-based maintenance reminders

Checkmark icon

Automated service reminders

Checkmark icon

Direct mail (postcards + letters)

Checkmark icon

100+ auto repair designs to choose from

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Campaign analytics

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Campaign support

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Review requests

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Manage & respond to reviews (across locations)

Checkmark icon

Advanced customer segmentation

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Customer vehicle profile pages

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Data clean-up & deduplication

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Two-way messaging

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PHONES

Instant caller insights (ARO, maintenance history, vehicles, etc.)

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AI generated call summaries

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Appointment outcome tracking

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Call sentiment scores

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Employee behavior summaries

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Transcripts and call recordings

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Call list of top opportunities (refreshed daily)

Checkmark icon

Talk track for your team

Checkmark icon
Booking

Online booking tool

Checkmark icon

Reserve with Google

Checkmark icon

Appointment reminders

Checkmark icon

Trackable booking links (for social media & mailers)

Upsell deferred work

Checkmark icon

Lead capture & follow-up for abandoned bookings

After-hours auto replies

Professional websites

Checkmark icon
Communication

Text & email campaigns (pre & post visit)

Checkmark icon

Same day campaign launch

Mileage-based maintenance reminders

Automated service reminders

Checkmark icon

Direct mail (postcards + letters)

100+ auto repair designs to choose from

Campaign analytics

Campaign support

Review requests

Checkmark icon

Manage & respond to reviews (across locations)

Advanced customer segmentation

Customer vehicle profile pages

Data clean-up & deduplication

Two-way messaging

Checkmark icon
Phones

Instant caller insights (ARO, maintenance history, vehicles, etc.)

AI generated call summaries

Appointment outcome tracking

Call sentiment scores

Employee behavior summaries

Transcripts and call recordings

Call list of top opportunities (refreshed daily)

Talk track for your team

Why choose Steer?

Last year, our network of shops collectively experienced:

$208M+

in revenue generated

2M+

total appointments booked

287K

reviews collected

2.7M

new customers gained

MAINTENANCE REMINDERS

More Relevant Reminders, Higher Ticket Averages

Tekmetric Marketing sends reminders based on time elapsed since the last visit. That's a guess. Steer sends them based on actual mileage, so your customers get reminded when they actually need service, not just when a calendar date passes.
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Pulls real odometer data from Tekmetric for each vehicle
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Includes deferred and recommended services from their last visit
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Higher click-through because messages actually match the vehicle's service needs
Maintenance reminders Steer
Steer customer segmentation
SMARTER TARGETING

Targeting With No Ceiling

Steer lets you build any segment you can imagine, by vehicle type, service history, spend level, last visit date, deferred services, and more. The shops that grow fastest are the ones sending the right message to exactly the right person.
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Map-based geographic targeting - draw around any neighborhood to build a local audience
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Save and reuse segments across campaigns
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See segment size before you send so you know what to expect
Steer exclusive: Data clean-up

Bad Data = Wasted Marketing

Ever switched shop management systems? Merged two locations? Your customer database probably has the same customer listed three different ways. Sending campaigns to a dirty database means wasted spend, missed customers, and messages that feel off.

Steer has a built-in deduplication engine that automatically identifies and merges duplicate records using extreme data validation. The result is a clean, usable customer base that makes every campaign more effective.
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Automatic detection and merging of duplicate customer records
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Critical after SMS migrations, shop mergers, or software switches
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Clean data stays in Steer and improves over time
Steer data clean-up
Steer Digital Glovebox
DIGITAL GLOVEBOX

Give Customers Their Own Service Portal

The Digital Glovebox is a personalized, customer-facing vehicle profile that lives at a shareable link. Every customer has their own - showing their vehicle history, upcoming maintenance, deferred services, rewards, and next appointment.

This is what separates Steer from every other automotive marketing tool. It creates a touchpoint with customers between visits that's genuinely useful, not just another "hey, come back" text. And it drives bookings by making the next service feel obvious and easy.
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Shows past invoices, upcoming maintenance, and deferred services
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One-click booking and click-to-call
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Shareable link works in direct mail, email, SMS, and your website
DIRECT MAIL

Reach Customers in Their Mailbox, Too

Physical mail cuts through digital noise in a way texts and emails can't. Steer is one of the very few automotive front-of-house platforms that handles direct mail in-platform, from design to fulfillment.
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Postcards and letters available in multiple sizes and formats
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Pre-designed auto repair templates ready to personalize
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Steer handles printing and fulfillment
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Target by any Steer customer segment (lapsed customers, new movers, high-value, etc.)
Direct mail preview

Ready to outgrow the out-of-the-box?

Book a Demo