THE FULL BREAKDOWN

Steer vs.
Shopgenie

As Shopgenie transitions into Tekmetric Marketing, many shops are taking a fresh look at their front-of-house experience. Steer delivers booking, phone, and communication tools today — without waiting for a new product to mature.

See The Comparison ↓

Book a Demo

Mature platform, real support, built for the long haul

Integrated with 30+ shop management systems

Designed to grow car count and average repair order

"I’ve had an excellent experience working with the team at Steer. Managing marketing for over 26 Grease Monkey® locations is no small task, and Steer has played a major role in helping us make over $500K per month this quarter alone!”

– Rebecca, Grease Monkey

Don't wait to be migrated.
Move on your terms.

Steer is a proven front-of-house platform that turns booking, phones, and communication into measurable results.

Booking

Online booking tool

Reserve with Google

Appointment reminders

Trackable booking links (for social media & mailers)

Upsell deferred work

Lead capture & follow-up for abandoned bookings

After-hours auto replies

Professional websites

COMMUNICATION

Text & email campaigns (pre & post-visit)

Same day campaign launch

Mileage-based maintenance reminders

Automated service reminders

Direct mail (postcards + letters)

100+ auto repair designs to choose from

Campaign analytics

Campaign support

Review requests

Manage & respond to reviews (across locations)

Advanced customer segmentation

Customer vehicle profile pages

Data clean-up & deduplication

Two-way messaging

Phones

Instant caller insights (ARO, maintenance history, vehicles, etc.)

AI generated call summaries

Appointment outcome tracking

Call sentiment scores

Employee behavior summaries

Transcripts & call recordings

Call list of top opportunities (refreshed daily)

Talk track for your team

BOOKING

Online booking tool

Reserve with Google

Appointment reminders

Trackable booking links (for social media & mailers)

Upsell deferred work

Lead capture & follow-up for abandoned bookings

After-hours auto replies

Professional websites

Communication

Text & email campaigns (pre & post-visit)

Same day campaign launch

Mileage-based maintenance reminders

Automated service reminders

Direct mail (postcards + letters)

100+ auto repair designs to choose from

Campaign analytics

Campaign support

Review requests

Manage & respond to reviews (across locations)

Advanced customer segmentation

Customer vehicle profile pages

Data clean-up & deduplication

Two-way messaging

PHONES

Instant caller insights (ARO, maintenance history, vehicles, etc.)

AI generated call summaries

Appointment outcome tracking

Call sentiment scores

Employee behavior summaries

Transcripts and call recordings

Call list of top opportunities (refreshed daily)

Talk track for your team

Booking

Online booking tool

Reserve with Google

Appointment reminders

Trackable booking links (for social media & mailers)

Upsell deferred work

Lead capture & follow-up for abandoned bookings

After-hours auto replies

Professional websites

Communication

Text & email campaigns (pre & post visit)

Same day campaign launch

Mileage-based maintenance reminders

Automated service reminders

Direct mail (postcards + letters)

100+ auto repair designs to choose from

Campaign analytics

Campaign support

Review requests

Manage & respond to reviews (across locations)

Advanced customer segmentation

Customer vehicle profile pages

Data clean-up & deduplication

Two-way messaging

Phones

Instant caller insights (ARO, maintenance history, vehicles, etc.)

AI generated call summaries

Appointment outcome tracking

Call sentiment scores

Employee behavior summaries

Transcripts and call recordings

Call list of top opportunities (refreshed daily)

Talk track for your team

Why choose Steer?

Last year, our network of shops collectively experienced:

$208M+

in revenue generated

2M+

total appointments booked

287K

reviews collected

2.7M

new customers gained

INTEGRATION & FUTURE SUPPORT

A Platform That Keeps Up With Your Shop

As your shop evolves, so should your tech stack. Steer integrates with all major shop management systems, and we continue to build on those connections as the industry changes and shops' needs grow. As we add new integrations and improve existing ones, your platform gets better without you having to do anything.

Built to work with whatever shop management system your shop runs today, and tomorrow

Actively developing integrations in response to the market

Not locked to one SMS, Steer fits how your shop is set up today

The Front-of-House Standard

Everything You Need Is Already Here

Steer is a mature, purpose-built front-of-house platform that has been developed specifically for auto repair shops, with years of refinement behind every feature.

There's no waiting for things to be ready. No roadmap promises. Every tool Steer offers is live, supported, and actively improving based on what shops like yours need to grow.

Built for Return Visits,
Not Just Reach

Relevant Outreach. More Return Visits.

Mileage-based reminders. Real segmentation. Campaign analytics tied to bookings and revenue. Not just messages, measurable results.

Give Customers Their Own Service Portal

Customers can view service history, deferred work, upcoming maintenance, and book their next visit, all in one link. It’s not just follow-up. It’s a better experience between visits.

Clean Data = Better Marketing

Steer automatically identifies and merges duplicate customer records, validates contact data, and keeps your audience usable. Bad data wastes money. Clean data drives growth.

Reach Customers Online & Offline

From personalized, highly target email and text campaigns to direct mail, Steer helps you stay in front of customers wherever they are, driving return visits through smarter follow-up.

Ready for a smarter front-of-house experience?

Book a Demo

Steer vs.Shopgenie

Mature platform, real support, built for the long haul

Integrated with 30+ shop management systems

Designed to grow car count and average repair order

"I’ve had an excellent experience working with the team at Steer. Managing marketing for over 26 Grease Monkey® locations is no small task, and Steer has played a major role in helping us make over $500K per month this quarter alone!”

Don't wait to be migrated.Move on your terms.

Steer is a proven front-of-house platform that turns booking, phones, and communication into measurable results.

Online booking tool

Reserve with Google

Appointment reminders

Trackable booking links (for social media & mailers)

Upsell deferred work

Lead capture & follow-up for abandoned bookings

After-hours auto replies

Professional websites

Text & email campaigns (pre & post-visit)

Same day campaign launch

Mileage-based maintenance reminders

Automated service reminders

Direct mail (postcards + letters)

100+ auto repair designs to choose from

Campaign analytics

Campaign support

Review requests

Manage & respond to reviews (across locations)

Advanced customer segmentation

Customer vehicle profile pages

Data clean-up & deduplication

Two-way messaging

Instant caller insights (ARO, maintenance history, vehicles, etc.)

AI generated call summaries

Appointment outcome tracking

Call sentiment scores

Employee behavior summaries

Transcripts & call recordings

Call list of top opportunities (refreshed daily)

Talk track for your team

Online booking tool

Reserve with Google

Appointment reminders

Trackable booking links (for social media & mailers)

Upsell deferred work

Lead capture & follow-up for abandoned bookings

After-hours auto replies

Professional websites

Text & email campaigns (pre & post-visit)

Same day campaign launch

Mileage-based maintenance reminders

Automated service reminders

Direct mail (postcards + letters)

100+ auto repair designs to choose from

Campaign analytics

Campaign support

Review requests

Manage & respond to reviews (across locations)

Advanced customer segmentation

Customer vehicle profile pages

Data clean-up & deduplication

Two-way messaging

Instant caller insights (ARO, maintenance history, vehicles, etc.)

AI generated call summaries

Appointment outcome tracking

Call sentiment scores

Employee behavior summaries

Transcripts and call recordings

Call list of top opportunities (refreshed daily)

Talk track for your team

Online booking tool

Reserve with Google

Appointment reminders

Trackable booking links (for social media & mailers)

Upsell deferred work

Lead capture & follow-up for abandoned bookings

After-hours auto replies

Professional websites

Text & email campaigns (pre & post visit)

Same day campaign launch

Mileage-based maintenance reminders

Automated service reminders

Direct mail (postcards + letters)

Steer vs.
Shopgenie

Don't wait to be migrated.
Move on your terms.

Built for Return Visits,
Not Just Reach